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Blog and Newsletter Writing Services
5 reasons why Blog Posts and Newsletters can drive traffic to your website…
 There are several different types of “spiders” or “robots” that the search engines send out to index your site. One of these spiders is called a “Deep Crawl Bot”. This robot (computer program) is designed to crawl deep into your site to find and index all of your pages. If, after a couple of visits the “Deep Crawl Bot” realizes that your site doesn’t change much, it doesn’t crawl the site very often. This is why blog posts and newsletters are so important.
The “Fresh Bot” is sent in between deep crawls to look for new or updated relevant copy. Daily or weekly blog posts, as well as monthly or bi-monthly newsletters are forums that provide new content for the “Fresh Bot” to crawl, giving you the opportunity to…
- Get the search engines to crawl your pages more often.
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Use your blog posts to include new keywords and build the amount of indexable content on your site (increasing the likelihood that you will be found when people search for those terms).
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Keep your customers up to date on the latest industry news, new products and initiatives.
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Establish yourself as an expert in your particular field.
- Run specials and sales while continually building your client base.
 “I don’t have time to write a blog post every week, can you help me?”
At US Copywriting, our writers know how to use blog posts and newsletters to maximum effect. We have a variety of blog writing and newsletter writing services that are designed to establish you as an expert in your field, help with your natural search rankings, and drive traffic to your site.
To find out more about how Blog posting and Newsletters can help you, contact US COPYWRITING today. Simply fill out a questionnaire to determine the topics that work best for your business and let our copywriters do the rest.
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